the commitment trust theory of relationship marketing pdf

/Rotate 0 /K 54 /P 691 0 R /A 665 0 R /First 18 0 R /Count 3 /SpaceAfter 0.0 >> /C /Normal /A 724 0 R << /Strikeout /Span /CropBox [0 0 612 792] The Commitment-Trust Theory of Relationship Marketing ROb Morgan 1994, the journal of marketing The cooperative aspect of economic behavior has been relatively neglected. /S /Heading#201#2CHeading#201#20Char 53 0 obj /C2_0 475 0 R Integrating the Commitment-Trust Theory to Gauge Customers Loyalty in 324 0 obj endobj /Font << endobj /C /Heading#201#2CHeading#201#20Char /K 12 /A 561 0 R >> /P 994 0 R << >> /S /Normal /P 928 0 R >> /P 14 0 R /C /Normal << /S /Normal << 220 0 obj /A 907 0 R 62 0 obj 268 0 R 269 0 R 270 0 R 271 0 R 272 0 R 273 0 R 274 0 R 275 0 R 276 0 R 277 0 R /TextAlign /Center /C /Normal /C /Normal /C /Normal endobj /C /Normal /S /Normal /P 14 0 R /Pg 27 0 R >> /S /Normal 122 0 obj /C /Normal endobj /GS0 467 0 R << 192 0 obj << To learn more, view ourPrivacy Policy. A study with 295 consumers was realized. 49 0 obj /DropCap /Figure 397 0 obj /C /bibliography 282 0 obj /P 973 0 R /P 892 0 R /P 14 0 R Morgan-and-Hunt-1994_Commitment-and-Trust-in-RM, 0% found this document useful, Mark this document as useful, 0% found this document not useful, Mark this document as not useful, Save Morgan-and-Hunt-1994_Commitment-and-Trust-in-RM For Later, Xf` Omnngtn`jt-Xrust Xf`mry me \`iatgmjsfgp Nark`tgjc, Ruligsf`h ly4 An`rgoaj Nark`tgjc Assmogatgmj, _tali` P\I4 fttp4//www.dstmr.mrc/stali`/1<01&ogh>phe-r`e`r`jo`#r`e`r`jo`s]tal]omjt`jts. /S /Normal /K 72 /K 88 /Pg 31 0 R << >> /K 1 /C /Normal /A 917 0 R /A 744 0 R endobj /A 501 0 R /Resources << /S /Normal << /P 620 0 R /Border [0 0 0] /Pg 27 0 R /K 30 >> >> /A 853 0 R endobj /C /affiliation 139 0 obj endobj >> /Font << /K 123 >> /S /Normal >> /K 19 endobj /P 793 0 R 65 0 obj /Pg 28 0 R /Pg 31 0 R /Pg 21 0 R /StructParents 7 /A 901 0 R /TT2 471 0 R /P 14 0 R >> 94 0 obj /K 0 /C /bibliography << 391 0 obj /P 777 0 R << endobj >> >> /D [21 0 R /XYZ 0 792 null] 119 0 obj /S /bibliography << /C /Normal 208 0 obj /K 104 /P 14 0 R 409 0 obj % /MediaBox [0 0 612 792] >> 295 0 obj endobj >> /Last 457 0 R /Name (HeaderFooter) /A 641 0 R 432 0 obj /P 830 0 R 46 0 obj 242 0 obj endobj /C /Normal /P 14 0 R 45 0 obj /S /Normal /C /Normal >> /P 985 0 R /Pg 27 0 R /P 673 0 R /A 566 0 R 415 0 obj /P 828 0 R >> /K 9 >> /S /Normal /P 14 0 R 59 0 obj /P 803 0 R >> /CropBox [0 0 612 792] >> /P 632 0 R 308 0 obj /C /Normal /Rect [354.784 97.5415 430.2 105.5495] /K 118 << endobj << /A 756 0 R /Pg 27 0 R /A 808 0 R /P 822 0 R /SpaceAfter 12.0 /S /Normal /Pg 30 0 R /P 988 0 R endobj 123 0 obj /P 981 0 R /K 85 >> /CropBox [0 0 612 792] 10 [201 0 R 202 0 R 203 0 R 204 0 R 205 0 R 206 0 R 207 0 R 208 0 R 429 0 R 208 0 R /S /Normal << /C /Normal >> /Type /Action >> /P 14 0 R /C /Normal /Pg 27 0 R /S /Normal /Pg 27 0 R /S /Normal /CS0 [/ICCBased 466 0 R] /GS0 467 0 R 60 0 obj >> 176 0 obj /C /Normal /Pg 27 0 R /Font << 141 0 obj 258 0 R 259 0 R 260 0 R 261 0 R 262 0 R 263 0 R 264 0 R 265 0 R 266 0 R 267 0 R /S /Normal >> << /P 990 0 R /C /Normal A number of commitment theories and typologies have been offered by social and behavioral scientists over the past several decades.

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